Agata

Agata, Indico's artificial intelligence, originated from the "Rolá y Ganá" project by McDonald's Argentina. In the midst of the social isolation scenario, the campaign aimed to encourage consumers to access the Drive-thru not only with cars but with their preferred mode of transportation. To incentivize the return of customers, McDonald's used the Agata program, which promoted the scanning and reading of receipts within the McDonald's app, enabling the mapping of buying behavior profiles. The "buy, participate, and win" model was introduced, which generated a score exchangeable for products, stimulating customer returns.

The success of our project attracted other clients, such as "Outra praia," which utilizes artificial intelligence in the PromoNota campaign, and year-end shopping campaigns that promote the exchange of receipts for prizes and cashback. It has proven to be very promising for relationship-building and loyalty initiatives.

‍

Luiz Panareli

Indico´s Innovation CEO

More cases:

Startup Process

We work as a facilitator between startups and investors, corporate partners and other key players in the innovation ecosystem.

In the Ideation phase, entrepreneurs explore and develop their initial business ideas. They identify market opportunities, define their target audience and begin to outline the basic concept of their startup

At this stage, Indico Innovation provides resources and support to help entrepreneurs transform their ideas into viable business models, encouraging creativity and innovation.

Register now

During the Validation phase, entrepreneurs test their ideas on the market to ensure their viability and acceptance by customers. They collect feedback, conduct market research, and validate their initial hypotheses.

Indico Innovation offers guidance and assistance to help entrepreneurs understand test results and adjust their strategies as needed to increase their chances of success.

Register now

In the Traction phase, startups begin to gain momentum, acquiring their first customers and demonstrating significant growth. They refine their products or services based on customer feedback and develop marketing and sales strategies to expand their customer base.

Indico Innovation provides mentoring, access to networks, and additional resources to help startups increase their market traction and prepare to scale.

Register now

During the Consolidation phase, startups solidify their position in the market, optimizing their operations and strengthening their customer base. They focus on operational efficiency, building a solid team, and creating strategic partnerships to sustain long-term growth.

Indico Innovation provides ongoing support, strategic guidance and access to additional resources to help startups build on their success and prepare for the next phase of growth.

Register now

In the Scale phase, startups are ready to expand their operations and achieve exponential growth. They explore new markets, launch new products or services and seek investment opportunities to finance their growth.

Indico Innovation plays a key role in connecting startups with investors, corporate partners and other resources that can help them scale successfully and reach their full potential.

Register now