Indico Innovation´s CEO

Innovating around the world

Luiz Panareli

I'm Luiz Panareli, Gabriela's father, married to Vivi, graduated in Systems and Marketing, I started my career in large companies in São Paulo, after giving up working in family companies due to differences in ideas.

In 2009, after leading several teams, I stopped trying to change things in large corporations and decided to go back to entrepreneurship, I founded MyDBM, a data intelligence consultancy that turned out very well, and showed me that this was the way, in 2011, Christiano Ranoya and I opened a new company that would be the best data and customer relationship consultancy in Brazil, INDICO, which is not the best but is in the top 10, as my experience and technical knowledge and the knowledge of In my partner's business, we won many large accounts ranging from Coca-Cola to Méqui, not only in Brazil but also in Latam.

In 2017, INDICO partners understood that they needed to put their "eggs in several baskets" so I moved to the United States, and in Silicon Valley, together with Plug'n Play, one of the largest incubators in the USA, we started a R&D and Innovation operation, studying the startup market and consultatively accelerating some startups. At this moment, we created our first Artificial Intelligence startup, G.AI.A.

I didn't stop there, and in 2019 I moved with my family to the Porto region in Portugal, where I still live today, and thus INDICO INNOVATION was born, our current Venture Builder where, with our own capital, we accelerate ideas in the area of technology and innovation, they are part of of our current portfolio of startups, Fintech Alymente, which is the group's first scale up, with an estimated valuation of tens of millions of dollars, a spinoff of this business, Aly+, an education startup PontoE, a HealthTech called Health4All, created to the Portuguese market among other businesses in the ideation phase.

In all the companies I founded or co-founded, I continue to act as an advisor and direct the CEOs and management in strategic decisions, this is what I enjoy most, seeing the growth and success of the companies I participate in.


Startup Process

We work as a facilitator between startups and investors, corporate partners and other key players in the innovation ecosystem.
In the Ideation phase, entrepreneurs explore and develop their initial business ideas. They identify market opportunities, define their target audience and begin to outline the basic concept of their startup

At this stage, Indico Innovation provides resources and support to help entrepreneurs transform their ideas into viable business models, encouraging creativity and innovation.

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During the Validation phase, entrepreneurs test their ideas on the market to ensure their viability and acceptance by customers. They collect feedback, conduct market research, and validate their initial hypotheses.

Indico Innovation offers guidance and assistance to help entrepreneurs understand test results and adjust their strategies as needed to increase their chances of success.

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In the Traction phase, startups begin to gain momentum, acquiring their first customers and demonstrating significant growth. They refine their products or services based on customer feedback and develop marketing and sales strategies to expand their customer base.

 Indico Innovation provides mentoring, access to networks, and additional resources to help startups increase their market traction and prepare to scale.

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During the Consolidation phase, startups solidify their position in the market, optimizing their operations and strengthening their customer base. They focus on operational efficiency, building a solid team, and creating strategic partnerships to sustain long-term growth.

Indico Innovation provides ongoing support, strategic guidance and access to additional resources to help startups build on their success and prepare for the next phase of growth.

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In the Scale phase, startups are ready to expand their operations and achieve exponential growth. They explore new markets, launch new products or services and seek investment opportunities to finance their growth.

Indico Innovation plays a key role in connecting startups with investors, corporate partners and other resources that can help them scale successfully and reach their full potential.

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More services

Additional services we can offer.

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Office LATAM

São Paulo, SP, Brazil

Office Europe

Espinho, Porto, Portugal

Contact us

BR: +55 11 4200 0142
PT: +351 308 814 249

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Join us on our mission to promote innovation and entrepreneurship around the world!

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