Bolão do Méqui is a project that integrated data, technology, innovation and creativity. In an immersive digital environment, participants gave their predictions on the World Cup games, won daily prizes (such as discount coupons), competed in a national ranking to win up to a year of free McDonald's, in addition to creating leagues to compete with their friends and access exclusive digital rewards such as stickers and audios.
We participated in the creation and implementation of the project completely - we carried out the conceptualization of the platform, the idealization of usability and layout, the creation of assets such as stickers and exclusive audios, the creation of the statistical model, the definition of tiebreaker rules, the integration for reading of game results and statistics in real time, calculating bettors' points, the general ranking of participants and the distribution of coupons.