Opportunity/Context
In the midst of the scenario of social isolation, during the Covid-19 pandemic, McDonald’s and Coca-Cola found, in Drive Thru, an alternative to maintaining their operations. A communication campaign was started to encourage customers to access the channel using their preferred means of transport, deconstructing the idea that only cars could be there.
Idea/Execution
The "Rolá y Ganá" campaign took place in Latin American countries like Argentina and Colombia, aiming to boost purchase frequency and capture First Party Data by collecting, with customer consent, personal, transactional, and buying behavior data.
Created using an AI tool could with one picture do the scanning and reading of invoices, in the McDonald's App itself, it allowed that purchasing behavior profiles to be mapped easily. The “buy, participate and win” model was introduced, and the public loved it!
90% of the customers returned to participate in the campaign the following week
56% increase in average frequency of purchase
20% of new registrations in the customer base
